Lily’s Well by Pureiceblue

Lily’s Well is a point and click horror game. In it, you play as a little girl named Lily and work to investigate a strange voice calling for help from the well outside her window.
In order to investigate the well, players must explore Lily’s home and the area around it to find rope and rope substitutes. The longer the rope, the more Lily has to climb, but it’s up to the player when it comes to picking out materials. Of course, using the wrong materials can have dire consequences for Lily.
There are ten different normal endings and three secret endings for players to find. 

The game itself is free, but a bonus behind the scenes pack can be purchased for $10.00 USD.